About us2018-02-23T03:31:45+00:00

Our Mission

P2PAgri has had a long-held mission to help farmers improve their business management skills to maintain sustainable and profitable businesses which can successfully manage the challenges of climate and market uncertainty.

P2PAgri story so far….

This mission began with Mike Krause (CEO of P2PAgri Pty Ltd), starting as a consultant in this space over 20 years ago.
Mike ran many early training workshops back before most people had their own computers and he would lug around a set of laptops to each workshop.

One workshop was particularly effective: the simulation game ‘Risky Business’ developed by Amir Abadi of the University of WA, which helped farmers experience how to manage their farm businesses under different risk scenarios. This learning was so powerful that many farmers and advisers didn’t want to give the laptops back – they wanted to take them home to put their own business numbers through the program!

Mike recognised the very real need for this type of decision-making tool and began developing what became the very successful ‘Plan to Profit’ desktop software.
This has since been sold to, or used to train, over 600 farm businesses and agricultural and accounting professionals in southern Australia.
Mike’s work history in government, banking and insurance sectors has given him a broad experience from which to draw the best approaches to providing excellent farm business support and resources to the agricultural sector.

Mike Krause, CEO of P2PAgri Pty Ltd.

P2PAgri’s major achievements include…

Farming the Buisness manual for GRDC

This farm business management manual, developed by Mike Krause, has been developed for farmers and advisers. We are proud to be part of this GRDC initiative.

Farming the Business’ is segmented into three modules to address the following critical questions:

  • Module 1: What do I need to know about business to manage my farm business successfully?
  • Module 2: Where is my business now and where do I want it to be?
  • Module 3: How do I take my business to the next level?

(Available on www.GRDC.com.au)

Who helped us produce ‘Farming the Business’ manual:

Graphic design and manual layout
Simone Berry – www.simoneberry.com

Videoing and eBook development and publication
Mark-John Winter
0434 330 071

This manual is currently in its second reprint and is used by Melbourne University (Vic), Curtin University (WA), and Charles Sturt University (NSW).

Training in farm business management provided for many organisations, such as:

  • Grains Research and Development Corporation (GRDC)
  • AgriFoods Australia
  • Partners in Grain SA, Vic and NSW (PinG)
  • Rural Counsellors SA and Vic
  • Accredited Training Sector